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Wednesday, June 22, 2005
Featuring Dalton Wagner, Founder V.O. Group, S.A.
The number of Price Per Head providers has grown exponentially over the last twelve months with entrants to the marketplace almost daily. With so many choices, the big question is: “How do I know which Price Per Head provider or sports book to choose?”
When evaluating an offshore operation, it is often difficult to sort through the facts, for this reason, you must rely on the following to make a sound choice:
Years In Business: Make sure you choose a Price Per Head operator that has been in business for at least 6 years. A proven track record is a must. You can not afford to risk your clients or your sports season to a fly by night operator or ‘wanna be’ operator. Avoid new sportsbooks. Avoid anyone with an unreasonably low price (<$25/head/week) who may be attempting to gain entry into the market (sign of a new company).
Dalton Wagner Commentary: I invented the concept of PPH in 1999. I have the largest economies of scale and I write more PPH clients than anyone offshore. And, this is in addition to my sportsbook business, my casino business, my racebook business and my poker business. The fact is I make very little money at $25/head/week. It scares me to see new operators entering the market with prices as low as $25. I can tell you that unless they are writing over 15,000 head, they can not make it. Let me re-phrase that…if they are quoting prices as low as $25/head/week there is no way that they have enough employees to service an agent, there is no way they have tri-dundant phone service, there is no way they have tri-dundant internet service – in short, there is no way they can service an agent’s business well enough to help the agent grow. Secondly, PPH companies will lie to you about their company’s age. You must be able to verify the companies age. This is a must. Use Internic, use OSGA.com, and use ThePrescription.com. You must verify the facts.
Location: Check to make sure that the PPH provider you will outsource your clients to is licensed and legally able to service clients world-wide.
Dalton Wagner Commentary: There are only two locations that we know of that allow the outsourcing of bookmaking. The two locations are Costa Rica and Panama. The UK and Dutch Antilles to NOT allow this activity in their licenses. The only one you can trust at the current time is Costa Rica (as evidenced by the recent blow up of www.BetPanAm.com in Panama).
Reputation/Integrity: One of the best ways to make sure that your clients and your business will be safe with a provider is by checking their reputation. Use verifiable and known sources of information like the Off Shore Gaming Association, The Prescription, Bettors World, etc.
Dalton Wagner Commentary: If your outsourcing your business to someone, you expect them to treat it as their own. The person accepting the outsourcing better have a reputation as strong as or stronger than yours. This is the only way you should trust your business to them. One additional note, if the PPH Company also has a post-up division, check the reputation of the post-up side of the company. This will tell you volumes about the company. Rather, if the PPH company is tied to a loser post-up sportsbook or one that has a negative reputation, you know what to expect for your clients.
Service and Offerings: Reputable PPH companies are open 24-hours a day, 7-days a week, 365-days a year. They offer quarter lines, half time lines, game lines, money lines, propositions, multiple casinos, horse betting, and more. You are outsourcing to better service your clients – therefore service is one of the key deciding factors on who to go with.
Dalton Wagner Commentary: Simply put, the more accessible the service is and the more wagering options that exist, the more money the agent will make. You should consider the service mentioned above to be the minimum acceptable. Rather, if they have one casino – you should NOT work with them. If they do not have horses – you should NOT work with them. If they are not open 24-hours a day – you should NOT work with them, PERIOD!
Security: A PPH company must have safeguards and must keep your information and clients secure and anonymous If the company you are considering is publicly held, then your security is compromised (it CAN BE accessed via the government). If the company you are considering has integrity issues, you can assume your data will be passed on to the wrong people.
Dalton Wagner Commentary: Security is the ultimate issue. Our company has had the opportunity to be purchased or taken public on multiple occasions. We decided not to do so because it would put our clients/agents/bookmakers in a compromised situation. Partner agents and bookmakers use our service because our integrity and the security of their data is complete.
Additional Information on a Price Per Head Agency Relationship (also known as outsourcing, outsourced bookmaking, sportsbook agent, sportsbook service, call center outsourcing, etc.):
The concept of Price Per Head Agency or Outsourcing Bookmaking to an Offshore Sports book has become popular recently. By using software written by offshore sports books, agents or illegal credit bookmakers have the ability to outsource the writing of their business to companies like www.BettorsNet.com (owned by V.O. Group, S.A. one of the largest and most respected offshore operators in the world – contact is 1-877-512-1001). Therefore, the agent or bookmaker simply points their clients to a phone number and/or website and allows them to bet with a simple Pin/Password system. The agent or bookmaker then pulls reports at the end of the week, and pays or collects what the client won or lost. The only money that trades hands between the agent or bookmaker and the service provider is a simple Price Per Head service fee.
Obvious benefits of the Price Per Head Agency relationship are (i) improved earning potential for the agent, (ii) decreased legal exposure for the agent, (iii) increased customer service for the agent’s clients, and (iv) ability for the agent to do something other than answer wagering calls (they actually get time to enjoy the money they are earning).
Dalton Wagner’s commentary is found throughout the above. Mr. Wagner has the reputation of being the most innovative operator in offshore gaming and the largest Price Per Head operator offshore. His most recent innovation has allowed small sportsbooks to outsource their complete operation to V.O. Group, S.A. while focusing completely on marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
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Monday, June 20, 2005
Case Study in Small Sportsbook Success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. Small Sportsbook Operation
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation has allowed small sportsbooks to outsource their complete operation to V.O. Group, S.A. while focusing completely on marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Playing Poker Online Magazine: Recently we have been told that V.O. Group, S.A. is now allowing small sportsbook operations to outsource the complete writing of their business to your organization. How is this possible?
Wagner: The situation you speak about is 100% true. However, has only happened one time in our history.
Playing Poker Online Magazine: Can you be more specific?
Wagner: When an offshore sportsbook starts, in 99% of all cases it will fail in the first 24 months of operations given the current market conditions. Examples are everywhere from The Dunes, Platinum, Super Sports Book, etc. It happens every single year. In the past, large sportsbooks like MVP Sportsbook or V-Wager.com would swoop in and try to save the books via financial help or simply buy them at a low price. Well, V.O. Group, S.A. now offers another more innovative solution.
Playing Poker Online Magazine: OK. You’ve got me, explain!
Wagner: We write business for onshore bookmakers and agents charging them a simple price per head per week. This price takes into consideration our considerable economies of scale and a small profit margin. In the case you are speaking of, instead of buying the sportsbook for a low cost that basically sent the owners home broken hearted and with empty pockets, we cut them a deal where they could focus on marketing and leverage off of our economies of scale. Simply put, we took over writing their business for them, and they now focus their limited resources on marketing 100% of the time.
Playing Poker Online Magazine: That sounds like snake oil. How exactly would that work?
Wagner: We don’t sell snake oil. The facts speak for themselves. When V.O. Group, S.A. opened it’s doors in 1998 the market was different. You could recruit players, write their business, and make a profit in years one, two and three. With the current market conditions, there is NO WAY a start up credit or post-up book can be profitable in year one, two or three without 2,000 head a week in business. That is the theoretical breakeven point. If you are writing less than 2,000 head a week, you can double or triple your net earn by letting V.O. Group, S.A. write your business.
Playing Poker Online Magazine: OK. That makes sense because in 1998 and 1999, it was cheaper to find a new client. Is that where the difference in earnings comes from?
Wagner: The fact is yes, that is where the difference is. But, that is not our selling point. Our selling point is that if you stop worrying about writing business and let us do it, you can focus on marketing – which is the key to the success of an online sportsbook. And, that is the simple fact for credit bookmaking, post-up bookmaking and future success in this industry. As long as you think ‘beating the clients’ is the key, you are limiting your business. Let our company worry about that – and, you find clients. Spend your time finding clients and you will make money.
Playing Poker Online Magazine: The theory is sound, but what about the facts?
Wagner: The owners of the sports operation in question do not want me to be specific about whom they are. But, let me simply say that when we took over their operations, they could not even make the post-up money good. Now they have $1.4 million in the bank. So, yes, the facts do follow the theory.
Playing Poker Online Magazine: Wow! That is incredible. Can any poker room, casino, racebook or sports book do this with V.O. Group, S.A.
Wagner: Yes. We have programs for all online products except for bingo. And, by 2006 we should be able to offer options for even bingo operators..
Playing Poker Online Magazine: So how does a bookmaker or current operation learn more about outsourcing their operations to V.O. Group, S.A.?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
Article Note: The situation in this Case Study is a true case, however may not be representative of your situation. All situations are different and therefore may result differently.
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Saturday, June 18, 2005
Case Study demonstrating one agents success via Use of Price Per Head (PPH) Software Written and Owned by V.O. Group, S.A., the most successful offshore sportsbook in Costa Rica.
Price Per Head vs. One Agents Old Operation
Featuring Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of being the most innovative operator in offshore gaming. His most recent innovation involves the direct attack upon the Onshore Bookmaking market via the unique value proposition of actually partnering with Bookmakers and Agents onshore (as opposed to attempting to steal their business). With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998. While most companies formed that late failed, V.O. Group, S.A. has become one of the top 10 operators offshore (as measured by AnteUp; Gambling Online Magazine; Poker Player Magazine; and Many other Publications).
Sports Betting Business: The ‘buzz’ in offshore gambling appears to be focusing on only two subjects as of late, including: Poker and Your Price Per Head Offering. What exactly is Price Per Head and Price Per Head Agency?
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years (local guy = agent or corner bookie). The reason this market exists is the personal relationship that an onshore bookie or agent has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however V.O. Group, S.A. has decided to take another tact. Via our Price Per Head software written by Matthew Wilson, we have been able to PARTNER with onshore bookies or agents with our Price Per Head Agency Relationship.
Sports Betting Business: You called us with a specific Success Story that you said Had To Be Told Immediately! What in the heck could be so important?
Wagner: As the industry knows, we have been pushing Price Per Head Agency for a while now. We have a story that has to be told…it is that simple!
Sports Betting Business: OK. Go ahead and tell the story!
Wagner: The story starts with a gentleman named Paul Harris in Austin, Texas who is was a small town bookmaker making $250,000 a year in income.
Sports Betting Business: I already see where this is going. Now you are going to tell me of how V.O. Group, S.A. leveraged your PPH software and relationship with Paul to make him 30% or 50% more. Right?
Wagner: No, that is not the story at all. While 50% would truly be something to celebrate, it does not compare to this story!
Sports Betting Business: Stop already. Tell the story.
Wagner: Mr. Harris contacted V.O. Group, S.A. through our BettorsNet.com brand in August 2004, right before football season. After three phone calls we switched his 75 players from playing through his cell phone to playing via our website and call center. And, with the increased availability to the product, more offerings, and all the other items BettorsNet.com brings, guess how much Paul made?
Sports Betting Business: Well, since you did not bite on 50% more, I will say 100% more. But I doubt it!
Wagner: Yea, I doubt it too. How about 350% more. That’s right! I just ran the reports for Paul Harris and up to February 1, 2005, Paul has made $750,000.00.
Sports Betting Business: Wait, $750,000 is a hell of a lot more than 350% more. Isn’t it?
Wagner: Actually, if you take into consideration the decline we will see after the end of March Madness, he should easily make $1,200,000 this year. But, I didn’t want to overstate the facts!
Sports Betting Business: Are you telling me that by having you take the phone calls and do the accounting for Mr. Harris you made this difference in his life?
Wagner: That is exactly what I am saying!
Sports Betting Business: Was he that bad of a bookmaker?
Wagner: Well, I think we are better – but, he was fine. The increase doesn’t come from us beating his players more than he did. The increase comes from the product being available 24 hours a day and our company having more offerings. And, the secret ingredient helps too!
Sports Betting Business: Oh, I see. Instead of having his cell on for a few hours a day, you put the product in front of his clients all day and night for the buying. I see. But, what is the ‘secret ingredient’?
Wagner: The availability will make a person 100% more over night. But, the secret ingredient made the difference for Mr. Harris. And, the secret ingredient is TIME.
Sports Betting Business: OK, I am lost again. What does that mean?
Wagner: Paul Harris used to set lines, answer phone calls, watch games, grade wagers and keep figures. He did it so well, and so often he already lost his girlfriend. He simply spent all of his time operating as a bookie. When we took over, he became a RECRUITER. All Paul does now is sit in bars and recruit business. We write the business, and Paul grows his business daily. That is the secret ingredient.
Sports Betting Business: Ah, I see. He no longer spends time on the items that cost time and money…he spends his time on what makes him money – recruiting players!
Wagner: Christ! Your brilliant! It typically takes a bookmaker or agent about 3 months to figure that out. But, you, like Paul Harris already figured it out. You recruit, and I will beat them. Therefore the only thing that matters is getting more clients. The more you get, the more you will make.
Sports Betting Business: Of course I get it. That’s the Las Vegas model. Build in an edge and then find as many people to bet against the edge as possible. It’s simple!
Wagner: You sure make it sound simple. But, most bookies are stuck in the mode of trying to ‘beat the players’. The fact is that all you have to do is get a new client or two every day and you will be a millionaire over night. Simply ask Paul Harris who is on campus at University Of Texas recruiting players on 6th Street right now.
Sports Betting Business: So how does a bookmaker or agent learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
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Tuesday, June 14, 2005
Innovation In Bookmaking
Q & A with
Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of ferreting out new markets and attacking while other companies sit on their hindquarters and watch. One market that has always eluded offshore bookmakers is the ‘guy who likes dealing with his credit bookmaker’. Typically this market has been untouchable for the offshore bookmaker, but NOT for Dalton and V.O. Group, S.A. We had an opportunity to catch up with Dalton Wagner on his last visit to Panama.
Vegas Offshore: Tell us about this new product that you are calling your Price Per Head Agency Relationship.
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years. The reason this market exists is the personal relationship that an onshore bookie has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however we have taken another tact. We have partnered with local bookies around the world to make their offering better and more valuable.
Vegas Offshore: So instead of attacking the local guy, you actually approach him with your offer?
Wagner: Exactly. The fact is that the relationship is the last thread holding clients to a local guy. Yes, there is the fact that the local guy extends credit, but with bonuses and promotions we can overcome that offering. The key is the relationship.
Vegas Offshore: I’m confused, please explain.
Wagner: As you know, the onshore bookmaking market has lost steam to the offshore providers like V.O. Group, S.A. The reason is that the offerings that I can provide are far superior to those that any onshore bookmaker can offer. The PPH concept is based on allowing the onshore bookmaker to provide his clients my offerings on a purely anonymous basis via an online automated tool. Rather, by signing up with my PPH service, an onshore bookmaker can compete with all offshore sportsbooks on equal footing offering 24-hour wagering, 365 days a year. All the bookmaker does is use an online system to assign PINs and PASSWORDs and pay me a small fee per week for the service.
Vegas Offshore: Wait a minute. So, this means that a small time operator in Cleveland, Ohio can offer all the same things that V.O. Group, S.A. does without making the multi-million dollar investment?
Wagner: Now your catching on. For as little as $25 per head per week, a guy in Ohio can compete with the biggest sportsbooks in the world. And, better yet, never answer another wagering phone call again.
Vegas Offshore: OK, I get it. They use your automated tool to drive their clients to your software online, and they simply pick up the figures at the end of the week.
Wagner: Exactly correct with one exception. Their clients can bet on the phone via our call center staffed with 250 people OR bet online. Again, they have access to all of the offerings V.O. Group, S.A. provides including call center access, client services and technical support.
Vegas Offshore: Is the PPH product only based on sports wagering?
Wagner: Very good question. The answer is no. We actually have the ability to offer clients two (2) casino products including blackjack, baccarat, slots, 3 card poker, roulette, etc. And, clients may also bet on horses at over 350 tracks worldwide.
Vegas Offshore: Wow! That truly is incredible. So, a bookie that has one client can compete with the likes of MVPsportsbook.com on equal footing?
Wagner: Exactly correct. But, there are two keys to the success of the product launch. The first is being able to compete head to head with the biggest sportsbooks in the world. But, arguably the most important factor is that since the onshore bookie no longer has to answer phones or track plays, he can spend all of his time picking up new clients, NOT writing bets.
Vegas Offshore: I remember that in a prior interview you had stated that the key is not winning, but finding more losers.
Wagner: An embarrassing quote, but true. Amateur bookmakers think that the key is to beat the clients you have. That is a huge mistake. The key to getting rich as a bookmaker is finding a new client every single day of the year. The numbers take care of themselves, the key is to get more and more people playing. That is the TRUE BEAUTY of the PPH software and agency relationship.
Vegas Offshore: Do you have any success stories to tell?
Wagner: I have many, but will tell you one that emphasizes what the PPH program can do. I have a bookmaker that has been working out of San Antonio, Texas for 10 years. The guy has historically made $200,000 a year from his 25 or 30 players. He was introduced to our product in July 2004, and today he is writing over 185 clients. The ability to outsource answering calls and writing tickets to us has allowed him to grow his business 600% and his revenue over 1000%.
Vegas Offshore: Why did his revenue grow more than his business? Is it because your lines are sharper than his?
Wagner: There you go again. That is the obvious mistake that everyone makes. Again, don’t worry about beating the clients. Worry about getting more clients to play. But, to answer your question directly, the ability for his clients to play in the casino, play 24 hours a day, play games/halves/quarters, props, etc. is where the extra revenue comes from. Our lines might be sharper, but the advantage is more clients betting more often.
Vegas Offshore: How many bookmakers do you currently work with?
Wagner: We are writing business for over 250 bookmakers now. Some represent groups as small as 2 or 3; and others represent groups as large as 500. Again, remember the key is finding as many clients as possible. If you get to where you are writing 15 clients or more, it is almost impossible to lose for an extended period of time.
Vegas Offshore: So how does a bookmaker learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
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State of the Offshore Gaming Industry
Q & A with
Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of making one-dollar work like three in online marketing. With formidable competition, Mr. Wagner founded V.O. Group, S.A. in 1998 and has quickly risen to be one of the largest offshore operators in the world with over 50,000 active clients. We had an opportunity to catch up with Dalton Wagner on his last visit to Antigua.
Vegas Offshore: This year has been interesting for V.O. Group, S.A. and the offshore industry as a whole (advertising changes, etc.). How do you feel about the industry at the current time?
Wagner: I feel the industry is as strong as it has ever been. We are still finding that our advertising is bringing us new clients at an ever-growing rate. Some competitors are complaining that the crimp on advertising is affecting the industry, but we are not seeing this trend. Consolidation within the industry has begun, and I am sure you will continue to see smaller competitors gobbled up, and medium to larger companies merging. The weaker will go by the wayside.
Vegas Offshore: What about the rumors of V.O. Group, S.A. being bought?
Wagner: I am glad you used the term 'rumors'. The fact is that in July 2004 three suitors approached V.O. Group, S.A. because of our record-breaking profit year. In two of the cases we did see 'value' in a merger/relationship. However, at the end of the day, we could not come to terms that were agreeable on both sides. At this time V.O. Group, S.A. stands independent. And, we are happy being independent, profitable and growing.
Vegas Offshore: It is rumored that Bet On Sports (PLC; BSS.L) was one of the suitors. Is that true?
Wagner: There were three suitors that approached V.O. Group, S.A. And, in all cases confidentiality agreements were signed. For this reason, I cannot confirm or deny who any of the potential suitors were. What I can tell you is that one was a major sportsbook player, one was a major casino player and two were PLCs. I doubt that helps.
Vegas Offshore: Well, if Bet On Sports was involved, I bet you are happy you weren't involved in their November 24, 2004 stock debacle.
Wagner: The Bet On Sports stock debacle was an over-reaction by the market in my opinion. In one day you saw their stock drop 50% in value. And, the reason was poor performance in a very short period. If you looked at the other publicly held offshore gaming companies, you saw the same thing, just not as drastic as with BSS.L. Simply put, I know the founder of Bet On Sports, I know the management of Bet On Sports, I know the staff at Bet On Sports and I would not hesitate to invest in Bet On Sports. They were, and still are, undervalued in my opinion. They are a great competitor and a great company. I wish I had some of their stock at the new adjusted price. I just don't see how you can lose.
Vegas Offshore: It is rare to hear the 'competition' speaking so highly of a major competitor. Why would you do so?
Wagner: Simple. Bet On Sports is a great company. And, I am sure they would tell you the same about V.O. Group, S.A. The fact is, that there are companies out there that make our industry stronger. And, ones that make it weaker. Bet On Sports and V.O.Group, S.A. strive to make our industry stronger and more legitimate on a daily basis (as do BetCris.com; BoDog.com; etc.). What kind of ambassador for the industry would I be if I downplayed a 'good' competitor like Bet On Sports for my own benefit?
Vegas Offshore: If Bet On Sports did approach you, would you consider a merger?
Wagner: I like being independent. But, simply put, NEVER say NEVER.
Vegas Offshore: What of the rumors that you are looking at Panama as a potential relocation site?
Wagner: Our operation currently has offices in Costa Rica, Antigua and Belize. In Costa Rica we currently have over 400 employees. With employment costs in Costa Rica on the rise, the burden of Caja and the ever-changing political climate, we have looked at several alternative locations. One of the most desirable is/was Panama. However, due to the massive failure of BetPanAm.com and the political debacle involving their past gaming commission, we have decided to stay put for the current time. I think it is very safe to say that our primary location will be Costa Rica for the next 5 years. Pending any crazy licensing or governmental changes.
Vegas Offshore: I have visited your office in Antigua, however had no idea that you employed 400 individuals in Costa Rica. Why do you need such a large staff?
Wagner: Our industry has a reputation for being lazy and getting by on a shoestring budget. Most sportsbooks, casinos, racebooks and poker rooms answer phones when it is convenient and buy computers when the ones they are operating blow-up. Most are simply embarrassing to the legitimate operators. To run an operation like ours, servicing 50,000 bettors, you need lots of space, a 1st rate phone system, fiber and satellite phone and Internet backups, IT professionals, accounting professionals, etc. V.O. Group, S.A. is currently located in 35,000 square feet of space, operating 24-hours a day, 365 days a year, and we are busting at the seems. At the current time, we are negotiating to buy the building next to us for future expansion. I think we will employ 600 people come this same time next year.
Vegas Offshore: I have noticed that you are still branching into other products. How has this strategy worked for V.O. Group, S.A.?
Wagner: In 1998 we started with our sports product. We then branched into the casino product. In 2001 and 2002 we opened several major race books and poker rooms. The fact is that we are profitable in all products. However, our core product, and hub for our advertising, is focused on the sports product. The strategy has worked, but we will not desert our core product. You can look for our re-launch of interactive betting in early 2005 and bingo in mid 2005.
Vegas Offshore: What other changes do you see in 2005 for V.O. Group, S.A.
Wagner: I think you will see V.O. Group, S.A. work more on our Internet interface to make it more gamer-friendly; you will see our company move into land-based gaming; and you will see us acquire two or three smaller competitors. Rather, you will see what you have always seen, expansion.
Vegas Offshore: What other changes do you see in 2005 for the industry as a whole?
Wagner: The strong will get stronger. The weak will get weaker. And, the acquisition race will be on.
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Monday, March 14, 2005
Read Below To Earn More Cash Than Ever
Are you a onshore bookmaker that wants to Minimize Legal Exposure, Increase Potential Profits, Spend More Time Enjoying the Money You Are Making, and Grow Your Business Beyond Your Wildest Dreams? If you answered ‘YES’ to one or all of these questions, then you need to look at a Price Per Head Agent Relationship with our company.
The concept of a Price Per Head Agent Relationship is based on you, the onshore bookmaker, paying our company a service fee to offer the same services that we offer to thousands of clients (on an anonymous basis).
For the first time, you will be able to offer Internet and Phone access to Sports, Horse and Casino (2 casinos) wagering to all your current clients (via a simple PIN and PASSWORD betting system). No longer do you have to compete with offshore sportsbooks and lose clients. YOU WILL BE ABLE TO OFFER EVERYTHING THAT THEY OFFER!
We are Licensed to offer bookmaking services.
We have been in business for 7 years.
We write business for 15,000 clients daily.
We are open 24-hours a day, 7-days a week, 365 days a year.
We have over 500 operators standing by to make you money!
Take advantage of our $5,000,000 USD investment to make your services better than ever. No longer will you have to answer calls all Saturday and Sunday. No longer will you have to lose clients to the offshore bookmakers. No longer will you have to worry about having your door kicked in by the authorities. Now you can compete with the Big Boys! You will simply sit back, watch the games, and earn more than ever before.
To learn more, go to our website, and click on ‘Agents’. If you prefer to use a white-labeled site without bonus and promotional text, visit www.BettorsNet.com for more information.
We look forward to being your service provider.
Call 1-888-333-6914 for more information.
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Q & A with Dalton Wagner, Founder V.O. Group, S.A.
As Founder and Proprietor of V.O. Group, S.A., Dalton Wagner has the reputation of ferreting out new markets and attacking while other companies sit on their hindquarters and watch. One market that has always eluded offshore bookmakers is the ‘guy who likes dealing with his credit bookmaker’. Typically this market has been untouchable for the offshore bookmaker, but NOT for Dalton and V.O. Group, S.A. We had an opportunity to catch up with Dalton Wagner on his last visit to Panama.
Vegas Offshore: Tell us about this new product that you are calling your Price Per Head Agency Relationship.
Wagner: As you know, one market that a post-up sportsbook has historically been unable to attack is the huge market of bettors that have been betting with their local guy for years. The reason this market exists is the personal relationship that an onshore bookie has with his clients. Sportsbooks have attempted to educate the player and lure him away from the local bookie, however we have taken another tact. We have partnered with local bookies around the world to make their offering better and more valuable.
Vegas Offshore: So instead of attacking the local guy, you actually approach him with your offer?
Wagner: Exactly. The fact is that the relationship is the last thread holding clients to a local guy. Yes, there is the fact that the local guy extends credit, but with bonuses and promotions we can overcome that offering. The key is the relationship.
Vegas Offshore: I’m confused, please explain.
Wagner: As you know, the onshore bookmaking market has lost steam to the offshore providers like V.O. Group, S.A. The reason is that the offerings that I can provide are far superior to those that any onshore bookmaker can offer. The PPH concept is based on allowing the onshore bookmaker to provide his clients my offerings on a purely anonymous basis via an online automated tool. Rather, by signing up with my PPH service, an onshore bookmaker can compete with all offshore sportsbooks on equal footing offering 24-hour wagering, 365 days a year. All the bookmaker does is use an online system to assign PINs and PASSWORDs and pay me a small fee per week for the service.
Vegas Offshore: Wait a minute. So, this means that a small time operator in Cleveland, Ohio can offer all the same things that V.O. Group, S.A. does without making the multi-million dollar investment?
Wagner: Now your catching on. For as little as $25 per head per week, a guy in Ohio can compete with the biggest sportsbooks in the world. And, better yet, never answer another wagering phone call again.
Vegas Offshore: OK, I get it. They use your automated tool to drive their clients to your software online, and they simply pick up the figures at the end of the week.
Wagner: Exactly correct with one exception. Their clients can bet on the phone via our call center staffed with 250 people OR bet online. Again, they have access to all of the offerings V.O. Group, S.A. provides including call center access, client services and technical support.
Vegas Offshore: Is the PPH product only based on sports wagering?
Wagner: Very good question. The answer is no. We actually have the ability to offer clients two (2) casino products including blackjack, baccarat, slots, 3 card poker, roulette, etc. And, clients may also bet on horses at over 350 tracks worldwide.
Vegas Offshore: Wow! That truly is incredible. So, a bookie that has one client can compete with the likes of MVPsportsbook.com on equal footing?
Wagner: Exactly correct. But, there are two keys to the success of the product launch. The first is being able to compete head to head with the biggest sportsbooks in the world. But, arguably the most important factor is that since the onshore bookie no longer has to answer phones or track plays, he can spend all of his time picking up new clients, NOT writing bets.
Vegas Offshore: I remember that in a prior interview you had stated that the key is not winning, but finding more losers.
Wagner: An embarrassing quote, but true. Amateur bookmakers think that the key is to beat the clients you have. That is a huge mistake. The key to getting rich as a bookmaker is finding a new client every single day of the year. The numbers take care of themselves, the key is to get more and more people playing. That is the TRUE BEAUTY of the PPH software and agency relationship.
Vegas Offshore: Do you have any success stories to tell?
Wagner: I have many, but will tell you one that emphasizes what the PPH program can do. I have a bookmaker that has been working out of San Antonio, Texas for 10 years. The guy has historically made $200,000 a year from his 25 or 30 players. He was introduced to our product in July 2004, and today he is writing over 185 clients. The ability to outsource answering calls and writing tickets to us has allowed him to grow his business 600% and his revenue over 1000%.
Vegas Offshore: Why did his revenue grow more than his business? Is it because your lines are sharper than his?
Wagner: There you go again. That is the obvious mistake that everyone makes. Again, don’t worry about beating the clients. Worry about getting more clients to play. But, to answer your question directly, the ability for his clients to play in the casino, play 24 hours a day, play games/halves/quarters, props, etc. is where the extra revenue comes from. Our lines might be sharper, but the advantage is more clients betting more often.
Vegas Offshore: How many bookmakers do you currently work with?
Wagner: We are writing business for over 250 bookmakers now. Some represent groups as small as 2 or 3; and others represent groups as large as 500. Again, remember the key is finding as many clients as possible. If you get to where you are writing 15 clients or more, it is almost impossible to lose for an extended period of time.
Vegas Offshore: So how does a bookmaker learn more about this?
Wagner: Simply go to any of the V.O. Group, S.A. sites to learn more. I suggest starting at www.BettorsNet.com or calling 1-877-512-1001 or emailing agents@bettorsnet.com to get more information.
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1:27 PM
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d'Alembert Betting - System
This is a progression system which tries to win back your losses in small steps
instead of all at once like the Martingale. It was designed for use on the even
chance bets on a roulette table but can be used on any even chance bets.
Concept
d’Alembert works under the assumption that over a period of time there will
be an equal number of ‘reds’ and ‘blacks’. We start the session by placing one
unit ($1, $5 or any other value) on one of the even chance bets (e.g. ‘red’),
after a losing spin we increase the next bet by one unit and after a winning
bet we decrease the next bet by one unit. So if we were betting on ‘red’ and
the spins were - black, black, black, red, black, red, red, black, red, red,
red - then the bets placed would be as follows (the numbers in brackets show
the level of your bankroll after the spin):
1 (-1), 2 (-3), 3 (-6), 4 (-2), 3 (-5), 4 (-1), 3 (+2), 2 (+0), 3 (+3), 2 (+5),
1 (+6)
This sequence would end with a win of $6. As you can see, as soon as the number
of ‘reds’ is equal to the number of ‘blacks’ plus one then the sequence ends
with a win. You may also notice that after the 7th, 9th and 10th spins we were
also showing a profit, this is because the bets placed on winning spins are
one unit greater than the previous losing spin. Having the possibility of a
positive bankroll before the sequence is complete allows us to choose to cut
the session short and take a smaller win rather than risking the chance of the
session ending badly.
The Catch
Although the d’Alembert reduces the chances of a complete wipe-out of your
bankroll when compared to the Martingale, the possibility is still there. A
long sequence of consecutive losses or a period of time where ‘black’ occurs
more often than ‘red’ will soon put the system in a position where it becomes
almost impossible to recover. As always the house edge works on every spin,
and so increasing your bets will eventually increase your losses.
Blackjack Variation
d’Alembert can be adapted for use on blackjack by following a couple of simple
rules. When you have a stand off the next bet remains the same.
If you lose a double or split you must step up your bet by one unit for every
stake lost e.g. if your current bet is 5 units and you double the hand and lose
then your next bet would be 7.
If you win a double or split you must step down your bet by one unit for every
stake won e.g. if you had won the hand in the previous example then your next
bet would be 3 units.
If you get ‘blackjack’ then you can either count this as a bonus and step down
your next bet by one unit as usual or you can step down your next bet by two
units. note. stepping down by 2 units may sometimes end a session with a slight
loss, but it gives a greater chance of completing a session.
Using d’Alembert with blackjack usually gives more chances to cut a session
short and collect a small win because off the extra winnings gained when doubling
and splitting. Of course you must use the correct basic strategy or this type
of progression will become very costly.
Conclusion
d’Alembert gives you two bonuses over the Martingale, firstly you do not increase
your bets as rapidly which gives you the chance to stop a session and accept
a small to medium loss. Secondly, you can find that your bankroll is positive
before a session is complete, this give you the option to cut short a session
with a small win. The downside is that a session can last for many spins, so
you should always give yourself time to run through a full session. The main
problem is that which is related to all progressive systems - you will win little
and often but when you lose it will probably wipe out all previous winnings
and eat into your main bankroll.
As with all progressive systems you must be very careful when you use them,
the d’Alembert is not as dangerous as the Martingale but it can still be the
cause of very large losses.
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8:50 AM
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Tuesday, January 25, 2005
Casino Gambling Tips
casino gambling
1) Educate yourself. Be prepared for any casino visit. Become able and profit will follow! Knowledge is power in any casino.2) Play only those games and strategies that have less than a 3% casino advantage.3) Practice progressive betting: after every win up your bet by at least half of your previous win. After a loss, go back to minimum bet.
10 BEST BETS
4) Certain Slots and full-pay Video Poker. 5) Blackjack - locate the 'dealer must stand on all 17's' tables.6) Craps with correct strategies.7) Mini-Baccarat & single-zero Roulette.8) Pai-Gow Poker & Live Poker9) SportsBook and Bingo.
TEN WORST BETS: Casino edge 3%+
10) Keno and Big Wheel11) Double-zero Roulette & Caribbean Poker.12) Let It Ride and Red Dog.13) Blackjack with no basic strategy, and any proposition, field bet, BIG 6/8, or "middle bet" on the craps table.14) Video Poker with no strategy and no knowledge of difference between full-pay and short-pay machines. Slots that have less than a 98% payback.
TABLE GAMES TIPS
15) Blackjack: single deck tables, no double down restrictions, re-splitting, surrender; all above are player advantage rules. Use the 7-up method of play.16) Craps: keep pass line and come bets at table minimums.17) Make odds bets (after count established) with as much as your bankroll will allow. This is where the money is made at the craps tables.18) Mini-baccarrat: one decision to make - bet player or banker hand. This is an easier game to learn than blackjack and has a low casino advantage. 19) Pai-Gow Poker: rank of 5-card hand must be hgiher than the two-card low hand.20) Live Poker: Two popular card room games are: Seven-Card Stud and Texas Hold 'Em.
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6:17 AM
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Monday, January 24, 2005
Blackjack Glossary
casino gambling
"Act" means the Casino Control Act 1992;
"blackjack" means an ace and any card having a point value of ten dealt as the initial two cards to a player or a dealer except that this shall not include an ace and a ten point value card dealt to a player who has split pairs;
"burned" means to remove a card from play by placing it in the discard rack;
"casino promotional token or voucher" means a token or voucher issued by the casino operator to enable the player to have one free wager at a gaming table in the amount identified on the token or voucher. Promotional tokens and vouchers wagered at a table are forfeited after a round of play whether the wager wins or loses. If the wager wins, the player is to be paid the winnings in chips;
"casino supervisor" means a person employed in a casino in a managerial capacity relating to the conduct of gaming and includes a games supervisor;
"dealer" means a person responsible for the operation of the game;
"game supervisor" means a person responsible for the immediate supervision of the operation of the game;
"hard total" means the point total of a hand which contains no aces or which contains aces that are each counted as 1 in value;
"inspector " means a person appointed under section 106 of the Act;
"multishuffler" means a machine approved by the Casino Control Authority to be used for shuffling either four (4), six (6) or eight (8) decks of cards;
"point total" means the total value of cards in a hand;
"round of play" means a period of play commencing with the removal of the first card from the shoe or shuffling device by the dealer and concluding when the dealer, after drawing the last card, announces a result and if applicable, pays out winnings;
"shuffling device" means a card shuffling machine approved by the Casino Control Authority for use in the game of Blackjack, but does not include a "multishuffler";
"soft total" means the point total of a hand containing at least one ace counted as 11 in value;
"stand off" means where a wager shall neither win nor lose;
"Super Sevens wager" means an optional additional wager which may be made by a player in accordance with rule 12;
"void" means invalid with no result.
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11:57 AM
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Slots History
casino gambling
Charles Fey invented the first slot machine way back in 1895. He went on to perfect his initial innovation in 1907, when he teamed with Mills Novelty Company who manufactured the "Mills Liberty Bell." The Liberty Bell featured a cast iron case and originally had cast iron feet with toes. In later models the toes were scrapped and replaced with ornate decorated feet.
The machine"s reel strips depicted playing cards the king, queen, and jack. The machine also originally had a bell that rang when you hit a winning combination, but this was also scrapped. The initial concept, however, was not lost because now-a-days, modern slots have a bell that ring as an indicator that a player has just hit the jackpot.
This "Liberty Bell" is the primary predecessor to all modern American slot machines as its basic design continues to be used in mechanical gaming devices today. The simple mechanical devices with three old-style reels holding 20 symbols have evolved into microprocessor-controlled devices with up to five spinning reels holding hundreds of symbols.
In 1910, the Mills Novelty Company introduced a slight variation to the Liberty Bell and called it the Operator Bell. This machine had a gooseneck coin entry and featured the now famous fruit symbols, which are still used in many of today"s slot machines. These cast iron slots are heavy, weighing over 100 pounds. Over 30,000 of these machines were made.
The era of cast iron machines ended in 1915, when Mills introduced slot machines with less expensive wood cabinets. In the early 1930s, the Mills Novelty Company made a number of additional changes to its line of slot machines that revolutionized the industry.
First, it designed its machines to be much quieter. That"s why its 1930s machines are referred to as the "silent bell". Then it introduced a double jackpot that assured players that one could win twice in quick succession.
To make its machines memorable and enticing to players, Mills introduced a series of cabinet designs that were striking and colorful, each with its own theme. The first in early 1931 was the Lion Head. In late 1931, it was the War Eagle and the Roman Head, and in 1933, it was the Castle Front.
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8:18 AM
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Blackjack Card Counting
Card counting is a procedure whereby a player keeps track of what cards have been dealt out of the deck (or shoe). The counter uses this information to assist him in making playing decisions. Before the reader develops any pre-conceived notions in casino gambling on what Card Counting really entails, let me dispel a couple of misconceptions.
Card Counting does not give you psychic-like powers to predict the next card out of the deck. What Card counting will do is give you a good indication of whether a deck is favourable or unfavourable and the extent of this favourableness or unfavourableness.
Card Counting does not involve memorizing every card that comes out of the deck. If you are envisioning Tom Cruise and Dustin Hoffman in the movie Rainman sitting at the Blackjack table memorizing every card that is dealt with special autistic powers, you are thinking of Card Counting all wrong. When you count cards, you are not keeping track of individual cards. All you are doing is keeping a relative score of high value cards (10's and Ace's) to low cards (2, 3, 4, 5 and 6).Card Counting: Basic Premise
The game of Blackjack is focused around 10-value cards (10's and Face Cards) and Ace's. Why? Because combined, they are the most plentiful card in the deck. The most basic premise of Card Counting strategy is that decks rich in 10-value cards are advantageous to the player and decks short on 10-value cards are advantageous to the Casino.
Why are decks rich in 10-value cards favourable?
There are three main reasons:
The higher the proportion of 10-value cards remaining in the deck or shoe, the greater the likelihood of drawing a Blackjack (A 10 value card and an Ace). The Dealer has the same increased chance of getting a Blackjack under such circumstances and will therefore get more Blackjacks also. While that is true, when the dealer draws a Blackjack, you will lose your entire bet (Unless you also have a Blackjack). When you draw a Blackjack, however, you will not only win your entire bet, but you will also win 50% more. Remember, Blackjack pays 3-2. You will therefore win, not 100% of your bet, but 150% of your bet. Therefore, although both the odds of you and the dealer drawing a Blackjack increase during favourable conditions, you will win 150% of your bet when you draw the Blackjack while the dealer will only take 100% of your bet when he draws a Blackjack. Therefore, you will be more than happy trading Blackjack's with the dealer under these favourable conditions.
The dealer must draw when he has a 16 or less. He has no choice. When the deck is favourable, he runs a greater risk of busting. You, on the other hand, can alter your strategy to take advantage of favourable conditions. You don't have to take a card when the odds of busting are great because of a favourable deck.
Doubling Down. You have the option of doubling your wager. During favourable conditions, this can be an extremely valuable.
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5:51 AM
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